First lets generate the PEM file.
openssl req -x509 -nodes -days 365 -newkey rsa:1024 -keyout /etc/vsftpd/vsftpd.pem -out /etc/vsftpd/vsftpd.pem
Now lets add the required entries to the /etc/vsftpd.conf file
ssl_enable=YES
allow_anon_ssl=NO
force_local_data_ssl=NO
force_local_logins_ssl=NO
ssl_tlsv1=YES
ssl_sslv2=NO
ssl_sslv3=NO
rsa_cert_file=/etc/vsftpd/vsftpd.pem
Restart the service and test with FireFTP
/etc/rc.d/init.d/vsftpd restart